Jumia Affiliate Program: How to Start Guide (Updated!)

People purchase varieties of products from Jumia almost every day of the week. And to a large extent, these purchases are made through Jumia agents or affiliates. But do you know that these affiliates or agents earn after you make any purchase, yet they spend nothing? Do you also know you can have the exact knowledge those affiliates have and even get into the same service they are in? Well, come with me as I show you what the Jumia affiliate program is all about, how it works, its registration procedure, and how to earn from it.

What is Jumia Affiliate?

Let’s start with the two keywords here; Jumia and Affiliate Marketing.

Jumia is an online marketplace in Africa that deals with a variety of products. Their products include electronic devices, fashion wear, household items, gadgets, and so on. As a company, it facilitates the purchase and delivery of products from dealers to consumers. The company started in 2012 in Lagos and has about 50000 companies partnering with it across many countries in Africa.

Affiliate Marketing means the promotion of goods and services belonging to a dealer in return for a  commission. Also, a person that’s into Affiliate Marketing is called an affiliate or publisher. You can obtain further knowledge from the best affiliate marketing guide to earn from.

The Jumia affiliate program has three key focuses REGISTER, ADVERTISE, and EARN.


Generally, registration is open to three sets of people micro-influencers (content creators), Mega influencers, and Affiliates. The Micro-influencers are people who consider themselves content developer and enjoys giving recommendations and reviews to their devoted fans. And the fans must be a minimum of five thousand people. The mega influencers are people with large and well-established social media followers, whose posts are compelling enough to entice their followers to buy the items they advertise right away. The affiliates are those who have a website or a social media page that allows you to do things like Cashback, Deals, Reviews, Email Marketing, Loyalty Programs, Coupons, Price Comparisons, and other similar things. This set of people register with the Jumia affiliate program and earn massively on every purchase made. Well not to worry, we will guide you on how to register to earn passively too.

After registration, you will receive a link and you are expected to promote Jumia’s numerous campaigns and receive tracking links and discount vouchers for up to 7 days.


For every purchase made through your link, you will receive a commission. At the end of each month, you’ll be paid for your sales using the payment method you pick.

Jumia Affiliate Program is a “pay per sale” program that rewards affiliates for referring products offered by the company to customers and influencing them to make purchases. Furthermore, when a customer purchases a product within the space of 30 days after visiting the affiliate’s link, Jumia pays the affiliate a percentage of the sold product as commission.

Jumia Affiliate Program has proven to be the best in Nigeria. Affiliates of Jumia have confirmed that it pays best, compared to others. Affiliates of Jumia receive up to 11% commission from each sale made through their link.

How does Jumia Affiliate Program Work?

Just like every other affiliate program, the Jumia Affiliate program provides affiliate links to its affiliates with which they promote available products to their audience online. If any customer makes any purchase through the link (within 30 days of visiting the link), Jumia pays the affiliate a commission, about 9% for each sale.
Jumia tracks all the sales made through an affiliate link with the aid of a tracking code.
Well, the link that you get from Jumia has a tracking code in it. Once the link is clicked, it registers on Jumia’s server and at the same time, a cookie (with a 30-day lifespan) is stored on the customer’s device. When the customer buys any product within 30 days of clicking the link, the purchase will be credited to you.

Jumia has a minimum monthly payout amount of 5000 nairas it pays its affiliates. Also, if an affiliate’s earnings sum up to the minimum payout amount in a month, Jumia pays him. But, if it’s below the minimum payout amount, Jumia will roll it over to the next month and pays the affiliate when his cumulative earnings sum up to the minimum payout.
Affiliates of Jumia attract customers’ attention by sharing their affiliate links using their social media accounts i.e Twitter, Instagram, Facebook, or Google+ and blog sites. The affiliate links are connected to the Jumia site: www.jumia.com.ng.

How Do I Become An Affiliate?

To join the Jumia Affiliate Program, use the link affiliates.jumia.com, and follow the registration procedure. Jumia reviews all applications and admits successful ones into the program. If yours is accepted, they will contact you immediately with a confirmation e-mail.

Having done that, you can log in to your Affiliate site, choose products in your niche, and start promoting them using your blog sites or social media accounts.

How Jumia Affiliate Program Works

Jumia Affiliate Programs operate similarly to other affiliate programs. You send people online a link to offers and things on sale on Jumia, and if they buy, you get paid.

However, how does Jumia track the links to determine whether or not a lead purchased a product?

The URL you obtain from Jumia, for example, contains a tracking code. When a link is clicked, it is registered on Jumia’s server and a cookie (with a 7-day expiration date) is saved on the clicker’s device.

The sale will be credited to you even if the clicker does not buy right away, as long as they buy during the cookie’s lifespan (in this case, 30 days).

If you have earned the required payout amount (5,000 Naira or 10,000 Naira, not sure), your earnings will be instantly deposited into your account at the end of the month.

Your earnings will roll over to the next month if you earned less than the minimum payout. Your profits will continue to grow until the minimum payment is reached.

Payments are typically made between the 15th and the 25th of the month following.

There are billions of Facebook users all over the world. Because of this, there are lots of grounds for affiliates to utilize it for promotion. Due to many channels of promotion using Facebook, it has an advantage over other social media platforms. Jumia Affiliates who use Facebook can engage their profiles, pages, groups, direct messages, and advertisements to promote goods and services.

With that said, let’s consider the following ways of promoting the Jumia Affiliate link on Facebook

#1. Facebook Profile

You should have a complete Facebook profile. In your profile, that’s where you can express and describe yourself well and what you do as a Jumia Affiliate. This will help promote your brand and foster your relationship with your target customers. With this, you can large followers.

With your Facebook profile, you can write posts about products and attach your affiliate link to them. Clicks on the post will direct people to Jumia Site.

#2. Facebook Pages

Facebook pages are platforms for individuals, business owners, corporate owners, etc. They create a presence and associate for personal satisfaction, business, and professional growth. Due to their volume of followers, they are usually more active, compared to Facebook profiles. As an affiliate, you can create a Facebook page where you make the public know the products you are promoting. You can also join other Facebook pages where followers market their brands in comment sections after a specific post by the page owners. If you have a Facebook page, focus on a topic, and promote products that relate to that topic.

#3. Facebook Groups

Facebook groups are another effective platform to promote your Jumia affiliate link. Moreover, they allow many people to share information relating to some areas of interest. You can create a group to share critical information concerning some areas of interest. Consequently, you can promote products that interest the group members using your Jumia affiliate links in the group. The quality of content you share in the group will influence its growth.

Also, you can belong to others and still promote products that interest group members. However, since lots of affiliates post their links in groups, you may lack recognition. Thus, lias with the group admin to keep your post (with affiliate links) pinned. This will keep the post visible to all the group members.

#4. Facebook Ads

People can run Facebook ads on Facebook. To run ads, you need a Facebook page. To run Facebook ads, you must understand Facebook policies regarding ads. Click on Ads redirects to another site, hence the Facebook reviews site before granting them ads permission. Facebook bans suspicious sites and spammy links.

To run ads effectively, you must understand advertising and marketing techniques. The use of catchy headlines and informative images is very significant. Additionally, ads cost money, hence you should start with a small budget. Gradually, you will learn what works better for you with ads.

Also Read: Amazon Affiliate Marketing

Benefits You Will Get as a Jumia Affiliate

A list of things you will benefit from as an affiliate was best compiled by The Total Entrepreneurs which I have outlined below:

  • The latest design in banners
  • The professional team always ready to assist you
  • A product feed with more than 50,000 products
  • The possibility to publish everywhere: Website, Blog, Facebook, Google+, Twitter, or even in a message/mail to a friend you know that needs a particular product that Jumia sells.
  • Premium commission for premium publishers.
  • Bank transfer as a way of payment (i.e. your commission will be sent to you directly into your Nigeria bank account)

Jumia Affiliate Commission Rates

While you may be pumped about getting to work already, you should first get acquainted with how the commission rates are with Jumia Affiliates. Why this is pretty important is to ensure you fully know what you are getting into.

However, commission rates shouldn’t be a basis for picking a niche or the product you would wish to promote. A trip to our post on Affiliate Marketing for Beginners should give you all you need to make informed decisions concerning niches and products.

Listed below are some niches on Jumia and their commission rates.

Niches Commission Rates
Automotive and motorcycles   6%
Books and stationary 10%
Cameras and accessories   6%
Computing   5%
Default   4%
Fashion 12%
Games and consoles   4%
TVs, audio, and video   5%
Sports and fitness   10%
Kids and babies   7%
Home and living 7%
Health and beauty   10%
Mobiles and tablets 5%
Source: Legit. ng

How to Check The Money you’ve Earned On Jumia

Oftentimes, Affiliates want access to this section, particularly newbies. While most of them drive motivations from it others use it as an indicator to either drop out or forge ahead.

Either way, for Jumia, it’s pretty easy to get this information on their platform.

These steps listed below would get the information in front of your screen within seconds.

First, log in to your Jumia Affiliate dashboard

Secondly, choose your country and then a report of your progress for the day, week, and month will come up on your screen

Diving into the Affiliate marketing industry, in general, would be a total waste without prior knowledge of how affiliate links are generated.

So, at this junction let’s go through how links are generated on Jumia.

  • First off you would need to get the link of the product you wish to promote on the Jumia Official website. For instance, if you wish to promote the iPhone 11 pro max, your first step would be to search for the product on the Jumia website and copy the link.
  • Next, you need to add your Jumia affiliate ID to the link you copied. Just to be sure, An affiliate ID is a string of characters, mostly numbers, generated to track sales from you. So, generally, this means that if you promote a product with just the link, you will not be paid commissions for that sale. However, to get this ID, follow these instructions below:
  • 1. Log in to your affiliate dashboard on Jumia
  • 2. Click on Tools from the vertical menu and then on Link builder.
  • 3. Then, select the country whose product you want to promote.
  • 4. Paste the link you copied from the first step into the blank field tagged
  • 5. Finally, copy the new link generated in the URL field for promotion on your blog or social media.

How Do I Become a Jumia Affiliate Partner?

Just go to affiliates.jumia.com, and fill out the online form to apply. Your application will be reviewed and if you are qualified, you will be welcomed to the Jumia Affiliate Program. You can now log in to the affiliate program site to start promoting offers.

How Does Jumia Affiliate Program Make Money?

Affiliate partners can promote the products on Jumia and can get up to 11% commission on every successful order made a click via your affiliate link. You can make easy money online if you own a website, blog, or just any useful social media account (e.g. Facebook, Twitter, Google+, etc).

How Do I Get Commission on Jumia?

As a basic vendor, you will only pay the commissions on each item you sell. The commission depends on the category of your item. Also, commissions can be found in the Seller Center. You can choose to become a Premium vendor and subscribe to Value Added Services to reach more customers and improve your logistics.


If you have followed through till now, you will be able to register and also get your link to participate in the Jumia affiliate program. Now all that’s left after the generation is to see to it that these links are promoted. When you promote them and someone uses your link to purchase an item on Jumia, bravo, you are on your way to cashing out big time. But just in case you need help with that, reach out in the comment section below.

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Originally posted 2023-09-30 01:00:00.