Marketing
Elevating Brands Through Integrated Marketing
Standing out and making an impression is always a challenging journey. With consumers bombarded by a constant stream of information and choices, it has become crucial for brands to find innovative ways. It helps to reach their target audience and leave a lasting impact. An integrated marketing agency has some comprehensive strategies. These strategies harmonize […]
The Power of Outdoor Advertising: Connecting with Customers Everywhere
In the bustling world of marketing, outdoor advertising stands as a formidable pillar, one that advertising agencies have mastered leveraging to its full potential. These agencies specialize in capturing the public eye through strategic placement and compelling visuals in the environment beyond our doorsteps. Whether it’s high above city intersections or woven into the fabric […]
Types Of Advertising In Nigeria
Companies nowadays have a plethora of advertising choices at their disposal. Advertisements can reach clients in a variety of settings, such as while they are watching television, driving around town, or browsing the internet. A firm may need to evaluate several criteria, such as budgets or the consumers it wishes to target, to determine whhich […]
What Is Distribution? Channels Of Distribution In Nigeria
Distribution involves making goods and services available to end users or consumers who require them. Its primary goal is to efficiently keep and manage products while delivering them in the best possible condition to consumers in various places. Although the length of a distribution channel varies, it typically includes a distributor, retailer, wholesaler, producer, and […]
What Is Pricing? Understanding Pricing In The Marketing Mix
Pricing, as it is known in economics and finance, is the act of determining the worth of a product or service. Pricing occurs when a company chooses how much a client must pay for a product or service. Learn what pricing is, how it compares to cost, and some popular pricing tactics. What Is Pricing? […]
PRICING STRATEGIES MARKETING: Definition, Types & How to Choose
Product pricing is a complex and intricate process involving calculations, research, risk-taking, and understanding of the market and consumers. The company’s management considers various factors, including product segment, consumer affordability, market conditions, competitor actions, production, raw material costs, and profit margins. These factors are referred to as “pricing strategies.” If your price offer is too […]
Channels Of Distribution In Nigeria
Channels of distribution are a group of middlemen or intermediaries who aid an organization in the movement of goods and services from manufacturers to customers. Intermediaries, in addition to assisting with the physical transportation of commodities, also assist with the movement of titles or the transfer of ownership. Types of Distribution Channels #1. Direct Channel […]
MARKETING PLANNER: Guide to Digital Marketing Career & Solutions
You’ve come to the perfect spot if you feel like you have much too much to do in your marketing profession and not enough time to accomplish it.You’d want to become organized, but you can’t take a break from your everyday responsibilities long enough to devise a system that works for you and your team.In […]
MARKETING CONCEPT FOR SMALL BUSINESS: All You Need to Know (+13 Proven Strategies)
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than their competitors. Today most firms have adopted the marketing concept, but this has not always been the case. Sometimes finding the right marketing mix could be tasking for most start-ups […]
ADVERTISING AND PROMOTION: Effects of Advertising & Promotion on Small Businesses
The effects of advertising and promotion cannot be neglected. Following the trends in business in the twenty-first century, we can clearly notice that a huge amount of a company’s budget is usually channeled towards promotion and advertising. Advertising is so pivotal to the growth and expansion of any business venture. Categorically speaking, no business can […]