Category: Marketing

  • What Is Pricing? Understanding Pricing In The Marketing Mix

    Pricing, as it is known in economics and finance, is the act of determining the worth of a product or service. Pricing occurs when a company chooses how much a client must pay for a product or service. Learn what pricing is, how it compares to cost, and some popular pricing tactics. What Is Pricing?…

  • PRICING STRATEGIES MARKETING: Definition, Types & How to Choose

    Product pricing is a complex and intricate process involving calculations, research, risk-taking, and understanding of the market and consumers. The company’s management considers various factors, including product segment, consumer affordability, market conditions, competitor actions, production, raw material costs, and profit margins. These factors are referred to as “pricing strategies.” If your price offer is too…

  • Channels Of Distribution In Nigeria

    Channels of distribution are a group of middlemen or intermediaries who aid an organization in the movement of goods and services from manufacturers to customers. Intermediaries, in addition to assisting with the physical transportation of commodities, also assist with the movement of titles or the transfer of ownership. Types of Distribution Channels #1. Direct Channel…

  • MARKETING PLANNER: Guide to Digital Marketing Career & Solutions

    You’ve come to the perfect spot if you feel like you have much too much to do in your marketing profession and not enough time to accomplish it.You’d want to become organized, but you can’t take a break from your everyday responsibilities long enough to devise a system that works for you and your team.In…

  • MARKETING CONCEPT FOR SMALL BUSINESS: All You Need to Know (+13 Proven Strategies)

    The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than their competitors. Today most firms have adopted the marketing concept, but this has not always been the case. Sometimes finding the right marketing mix could be tasking for most start-ups…

  • ADVERTISING AND PROMOTION: Effects of Advertising & Promotion on Small Businesses

    The effects of advertising and promotion cannot be neglected. Following the trends in business in the twenty-first century, we can clearly notice that a huge amount of a company’s budget is usually channeled towards promotion and advertising. Advertising is so pivotal to the growth and expansion of any business venture. Categorically speaking, no business can…

  • PRODUCT MARKETING STRATEGY: Overview, Examples, Job Description (+ free courses)

    While owning a product is good, marketing the product is more important. It can be likened to achieving that dream of becoming a superstar singer while only singing in the shower. That sounds good, right? Now you know how important the concept of product marketing is! This post covers all the basic information you need…

  • KEYSTONE PRICING Formula, Method, Strategy, Calculator

    Almost all shopkeepers recognize that a more organized approach would benefit their company, and this is where keystone pricing comes in. Although some may find it challenging to grasp, most business owners use it regularly. After you learn more about how and why keystone pricing works, you’ll see why your company needs it so badly.…

  • PSYCHOGRAPHICS: Best Practices & All You Need To Know, Simplified!

    For you to market effectively, you need to understand the basics of psychographics. Since products are in different niches and categories which can be luxury goods or essentials, they belong to different market segments. For instance, marketing a luxury product to a mid-level income earner is a perpetual waste of time. Because of this, it…

  • MEDDIC SALES PROCESS: Definition, Qualification &amp Step By Step Process

    Are you having trouble closing transactions on a regular basis? Despite what some may say, the issue may not be with your salesmanship or pitch, but rather with the clients you’re selling to. The MEDDIC sales process assists you in identifying and qualifying your target market. It will be easier to close sales if you…