Tag: Marketing

  • What Is Pricing? Understanding Pricing In The Marketing Mix

    Pricing, as it is known in economics and finance, is the act of determining the worth of a product or service. Pricing occurs when a company chooses how much a client must pay for a product or service. Learn what pricing is, how it compares to cost, and some popular pricing tactics. What Is Pricing?…

  • PRICING STRATEGIES MARKETING: Definition, Types & How to Choose

    Product pricing is a complex and intricate process involving calculations, research, risk-taking, and understanding of the market and consumers. The company’s management considers various factors, including product segment, consumer affordability, market conditions, competitor actions, production, raw material costs, and profit margins. These factors are referred to as “pricing strategies.” If your price offer is too…

  • MARKETING PLANNER: Guide to Digital Marketing Career & Solutions

    You’ve come to the perfect spot if you feel like you have much too much to do in your marketing profession and not enough time to accomplish it.You’d want to become organized, but you can’t take a break from your everyday responsibilities long enough to devise a system that works for you and your team.In…

  • MARKETING CONCEPT FOR SMALL BUSINESS: All You Need to Know (+13 Proven Strategies)

    The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than their competitors. Today most firms have adopted the marketing concept, but this has not always been the case. Sometimes finding the right marketing mix could be tasking for most start-ups…

  • PRODUCT MARKETING STRATEGY: Overview, Examples, Job Description (+ free courses)

    While owning a product is good, marketing the product is more important. It can be likened to achieving that dream of becoming a superstar singer while only singing in the shower. That sounds good, right? Now you know how important the concept of product marketing is! This post covers all the basic information you need…

  • PULL MARKETING: Definition and Best Strategies

    A pull marketing strategy focuses specifically on increasing product demand to increase profits. Many businesses use pull marketing strategies to increase sales of new products, retain existing customers, and gain new customers. In this article, we will define pull marketing, provide examples of various types of pull marketing strategies, and discuss the benefits and drawbacks…

  • 7 Tried And Tested Marketing Strategies To Drive Revenue

    The selling process relies heavily on marketing. It assists sales teams in identifying and qualifying prospects and maintaining in touch with them throughout the sales cycle. The sales and marketing divisions are typically separate in most companies, but integrating the two can assist boost revenue and profits.  What Is A Marketing Strategy? A marketing strategy…

  • MARKETING AND ADVERTISING: Differences Between Marketing & Advertising

    Marketing and advertising are two strong pillars that mold the foundation of every successful business. If you have a product or service for sale, you’d not achieve much without these two. Call them the bedrock of business success, because without them, the product quality or price will record no sales, and without sales, the business…

  • Top 10+ Digital Marketing Agencies in Nigeria

    Businesses in Nigeria that want to take advantage of digital marketing’s potential must work with the best digital marketing agencies in order to succeed. It can be difficult to select the ideal agency because there are so many possibilities available. To make things easier for you, we’ve put together a list of the best digital…

  • Elevating Brands Through Integrated Marketing

    Standing out and making an impression is always a challenging journey. With consumers bombarded by a constant stream of information and choices, it has become crucial for brands to find innovative ways. It helps to reach their target audience and leave a lasting impact. An integrated marketing agency has some comprehensive strategies. These strategies harmonize…