Marketing
KEYSTONE PRICING Formula, Method, Strategy, Calculator
Almost all shopkeepers recognize that a more organized approach would benefit their company, and this is where keystone pricing comes in. Although some may find it challenging to grasp, most business owners use it regularly. After you learn more about how and why keystone pricing works, you’ll see why your company needs it so badly. […]
PSYCHOGRAPHICS: Best Practices & All You Need To Know, Simplified!
For you to market effectively, you need to understand the basics of psychographics. Since products are in different niches and categories which can be luxury goods or essentials, they belong to different market segments. For instance, marketing a luxury product to a mid-level income earner is a perpetual waste of time. Because of this, it […]
MEDDIC SALES PROCESS: Definition, Qualification & Step By Step Process
Are you having trouble closing transactions on a regular basis? Despite what some may say, the issue may not be with your salesmanship or pitch, but rather with the clients you’re selling to. The MEDDIC sales process assists you in identifying and qualifying your target market. It will be easier to close sales if you […]
UNLIMITED VACATION: Definition, Policy and How It Works
Offering unlimited vacation time to employees is becoming increasingly popular among small and medium-sized enterprises. When workers are allowed time off to relax and rejuvenate and are trusted to take time off as they see fit, they are more likely to feel invested in the company as a whole and produce better results. To everyone’s […]
Jumia Affiliate Program: How to Start Guide (Updated!)
People purchase varieties of products from Jumia almost every day of the week. And to a large extent, these purchases are made through Jumia agents or affiliates. But do you know that these affiliates or agents earn after you make any purchase, yet they spend nothing? Do you also know you can have the exact […]
PULL MARKETING: Definition and Best Strategies
A pull marketing strategy focuses specifically on increasing product demand to increase profits. Many businesses use pull marketing strategies to increase sales of new products, retain existing customers, and gain new customers. In this article, we will define pull marketing, provide examples of various types of pull marketing strategies, and discuss the benefits and drawbacks […]
7 Tried And Tested Marketing Strategies To Drive Revenue
The selling process relies heavily on marketing. It assists sales teams in identifying and qualifying prospects and maintaining in touch with them throughout the sales cycle. The sales and marketing divisions are typically separate in most companies, but integrating the two can assist boost revenue and profits. What Is A Marketing Strategy? A marketing strategy […]
SPIN Selling: Detailed Guide to the SPIN Selling Strategy
If you work in B2B sales, you’ve probably heard of SPIN selling. It is one of the most well-known, if not the oldest, selling systems. SPIN selling provides sales representatives with a research-backed system for working and closing complicated transactions with lengthy sales processes.SPIN principles should be used in conjunction with the existing sales approach. […]
MARKETING AND ADVERTISING: Differences Between Marketing & Advertising
Marketing and advertising are two strong pillars that mold the foundation of every successful business. If you have a product or service for sale, you’d not achieve much without these two. Call them the bedrock of business success, because without them, the product quality or price will record no sales, and without sales, the business […]
Top 10+ Digital Marketing Agencies in Nigeria
Businesses in Nigeria that want to take advantage of digital marketing’s potential must work with the best digital marketing agencies in order to succeed. It can be difficult to select the ideal agency because there are so many possibilities available. To make things easier for you, we’ve put together a list of the best digital […]